The DTC Playbook
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Allowable CAC calculator

What you can afford to pay for a new customer - shown as two ceilings, not one number: profitable on day one, and clears your target LTV:CAC.
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What you can afford to pay for a new customer - shown as two ceilings, not one number: profitable on day one, and clears your target LTV:CAC.

Enter your numbers once and every calculator on this site reads from them. Sign in and use them from your dashboard to save them to your brand and pick them up on any device. The doctrine behind this one lives in Finance & Unit Economics.

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