Ecommerce P&L Template
A profit and loss built for ecommerce and DTC brands - the right line items, in the right order, from revenue down to EBITDA.
Ecommerce Economics Model
The three gates with the full working shown: returns-settled contribution per order, the payback schedule, LTV:CAC at a window...
13-Week Cash Flow
The founder lifeline. A rolling 13-week cash flow forecast that rolls your cash position forward week by week, so a shortfall...
Customer Acquisition Planner
Plan acquisition like a portfolio - customer value and allowable CAC by persona and geography, in one place.
Customer Persona Builder
Turn 'we know our customer' into a structured doc the whole team can actually use.
Brand Foundations & Positioning
Vision, mission, values, pillars and positioning - in one place so the team stays aligned.
Category & Geography Planner
See your categories and markets as one grid, so resources follow the cells that work instead of being spread evenly.
Valuation Calculator
Sense-check what your brand is worth - SDE, EBITDA and revenue multiples, and what moves them.
Link to these tools
Run a founder community, agency, accelerator, newsletter or resource page? You are welcome to link these free tools for your audience. Suggested wording:
Free ecommerce & DTC tools by Rob Ward, Quad Lock Co-Founder - P&L template, unit-economics calculator, 13-week cash flow, acquisition planner, category & geography planner, valuation calculator and more: thedtcplaybook.com/tools/
A plain link is perfect - no attribution required, though it is always appreciated.