The DTC Playbook
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Can I scale ads? calculator

Your spend isn't one average customer - it's a curve, and the last dollars buy the worst customers. Give it two months of acquisition spend and new customers, and it works out what that last slice really cost, how far above your blended CAC it sits, and whether the next increment still clears the cash gates.
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Your spend isn't one average customer - it's a curve, and the last dollars buy the worst customers. Give it two months of acquisition spend and new customers, and it works out what that last slice really cost, how far above your blended CAC it sits, and whether the next increment still clears the cash gates.

Enter your numbers once and every calculator on this site reads from them. Sign in and use them from your dashboard to save them to your brand and pick them up on any device. The doctrine behind this one lives in Finance & Unit Economics.

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