Running paid ads through a creator's own handle, with their permission, via Meta's partnership ads or TikTok's Spark Ads. Instead of hoping a creator's post performs, you find the ones that already have organically, then put real budget behind them - served as if from the creator's page, so the audience gets a trusted voice instead of a brand ad. It closes the false choice between authentic creator content and scalable paid: you get both. The operational trap is rights - authorisation codes and partnership access expire, so confirm the usage window and platforms before building the campaign, or a winning ad switches off mid-flight.
Benchmark. Whitelisted creator posts hit roughly 7x ROAS for Quad Lock, significantly outperforming standard brand creative. Only amplify content that has already proven itself organically, keep the partnership disclosure on, and get paid usage into the written creator agreement.