The minimum ROAS your ads must clear before they add a dollar of margin - set by your contribution margin, not your ad platform. Grade your current ROAS against it.
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The minimum ROAS your ads must clear before they add a dollar of margin - set by your contribution margin, not your ad platform. Grade your current ROAS against it.
Enter your numbers once and they are remembered across every calculator on the site - no re-typing. The doctrine behind this one lives in Finance & Unit Economics.
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