The minimum ROAS your ads must clear before they add a dollar of margin - set by your contribution margin, not your ad platform. Grade your current ROAS against it.
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The minimum ROAS your ads must clear before they add a dollar of margin - set by your contribution margin, not your ad platform. Grade your current ROAS against it.
Enter your numbers once and every calculator on this site reads from them. Sign in and use them from your dashboard to save them to your brand and pick them up on any device. The doctrine behind this one lives in Finance & Unit Economics.
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